-Understand and Believe In Your Mission
Does everyone in your organization understand and believe in the mission and vision of the organization? Many leaders mistakenly believe in this assumption.
Often the mission and vision of the organization is taken for granted as "just a philosophical statement". The reality is that these 2 statements are the foundation for all strategic discussions and decisions relating to the future of your organization.
How can you achieve success if you don't know who you are and who you serve? What do you want to accomplish; and, what impact you want to have? These questions should be the focal point of discussion in the early stages of the strategic planning process.
What I have learned is that successful organizations (non-profit and for-profit) have a solid understanding of their mission and vision...they know who they are, who they serve, and who they want to be.
In helping clients re-focus their mission and vision, here are a few questions we consider.
A statement (strive for one-sentence) which describes why your organization exists.
1. “Who” and “what” is your organization?
2. What do you do?
3. What is your scope of operations (geographical area)?
4. Who do you serve? Who is your clientele?
A brief statement (strive for one sentence) which provides inspiration and clearly describes the long-term impact resulting from the work of your organization.
5. What problem do you want to solve?
6. What “need” are you trying to meet?
7. What impact do you want to have?
This list of questions is by no means exhaustive, however, it should form the foundation of discussions early in your strategic planning process.
Have a question about keeping your organization on-track? Contact me and we’ll schedule a chat (firstname.lastname@example.org).